Conceptualizing strategies bringing digital innovation for the part of the largest bank
in Latin America responsible for big fortunes and corporations.
What I did
I was the designer responsible for planning the design process for business innovation in a cross sectors initiative inside the bank. It pursued digitalizing existing services to become more competitive and updated.
Methodologies I applied: Design thinking for Design and research planning, creative workshops design and facilitation, interview script and users interviews, user flows, concept testing, and Wireframing.
Due NDA agreements I am not able to give deep details about this project publicly.
But I can give more detail about my work there and the impact.
Stablished design culture, improving communication between cross sectors inside the bank, bringing research and innovative problem-solving methodologies as standard.
Trained an engineer in UX methodologies who later became the UX manager from their upcoming UX and Research department.